La Conférence des Villes de l’Arc Atlantique représente actuellement plus de 100 entités locales et 7 millions d'habitants de villes de la façade atlantique européenne. Ce réseau travaille avec différentes institutions afin de promouvoir le rôle des villes en Europe et de mettre en avant la spécificité de l’Arc Atlantique.

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.City brand governance:   shaping the collaboration model.

City brand governance: shaping the collaboration model

  Taking place in La Rochelle on 3rd and 4th December, the second AT.Brand international workshop will be focused on governance and management in city branding. From a governance perspective, integrated city branding is about creating, up waters, a shared working...

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.Un proyecto audiovisual difunde la Ribeira Sacra.

Un proyecto audiovisual difunde la Ribeira Sacra

La Diputación provincial busca la promoción turística de la Ribeira Sacra a través de un proyecto audiovisual basado en el desarrollo de las nuevas tecnologías. Se trata de la iniciativa Imagina Atlántica, un seminario que ayer reunió en el Centro...

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European Smart Ticketing: Conclusions in Dublin

For two years, the Atlantic cities of Dublin, Nantes, San Sebastián, Gijón, Aveiro and Liverpool have defined a common ticket system to facilitate the contactability between the Atlantic cities. Financed by INTERREG Atlantic Area (ERDF), SITE has developed and trialled solutions...

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City branding: the Atlantic Arc stands for

Liverpool will be the destination for an Atlantic summit on innovative city branding between 25th and 27th June. In December 2013, this city was selected to be part of ATBRAND project, a major initiative bringing together Atlantic Arc cities with a...

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.Encuentro Imagina Atlántica en Angulema.

Encuentro Imagina Atlántica en Angulema

El Malvado Soundlab nos cuenta su experiencia en Imagina Atlantica : Esta semana hemos participado en el encuentro en Angulema (Francia) del proyecto europeo Imagina Atlántica, en el que, gracias a la Asociación de Empresas de Producción Audiovisual del Principado de...

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Atlantic Arc Cities

Sevilla hosts the presentation of the new Atlantic Area Programme

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Under the Spanish presidency, the Atlantic Area Programme and the Andulasian regional government invite you to the Programme annual event "Learning today, improving tomorrow: towards Atlantic 2020" that will take place in Sevilla on December 16th.

The conference will focus on 2007-2013 developements, main actions and figures, and on future perspectives for 2014-2020. Programme representatives from Spain, Portugal, France, United Kingdom and Ireland will talk about their strategic vision for Atlantic regions in the 2020 horizon.

In addition, Atlantic Area stakeholders will have the opportunity of sharing best practices and capitalise results in Innovation and Competitiveness and Territorial Management matters. Tamara Guirao, CAAC coordinator has been invited to present the urban dimension of cooperation in the Atlantic Area.

Agenda

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City brand governance: shaping the collaboration model

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Taking place in La Rochelle on 3rd and 4th December, the second AT.Brand international workshop will be focused on governance and management in city branding. From a governance perspective, integrated city branding is about creating, up waters, a shared working area for the diverse entities in the city targeting and interacting with different groups: visitors, investors, business, knowledge, residents. This is a response to the need of a more comprehensive and strategic communication of the city, inside and outside, representing undoubtedly a big organizational challenge.

The aim is to create a more relational way of doing things, a collaboration model, overcoming the variety of “competence silos” within the city.  Two other issues may be discussed in La Rochelle , both dealing with the role of the scale in place branding. The first one is about horizontal multi-governance in metropolitan contexts.  The second topic will analyse how to smartly manage territorial scale in city branding around transnational coalitions for co-branding and co-marketing.

Under the INTERREG Atlantic Area Programme and financed by ERDF, ATBRAND project aims to share knowledge and exchange of best practice between leading destinations in the Atlantic Arc, and also to provide funding to pilot projects until June 2015.

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The French vice-presidency of CAAC hosts the debates of the Economy of the Sea

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The 10th Forum on Economics of the Sea will be held in Nantes and Saint-Nazaire on next December 2 and 3. In a few years, this forum has become the annual meeting of reference for political and economic maritime stakeholders in France. This time, two days of discussion and debate will take place at the Cité des Congrès in Nantes.

Roundtables, interviews, workshops ... nearly 80 speakers, and some of the highest authorities of the country, will draw the picture of the economy of the French sea in Europe and in the world to prepare for the future.

This meeting will focus on core themes for the Atlantic Maritime Strategy, as diversification of sectors of the economy of the sea, maritime transport, skills management, biotechnology and marine renewable energy.

More information and registration (In French only) : Economie de la Mer

 

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