La Conférence des Villes de l’Arc Atlantique représente actuellement plus de 100 entités locales et 7 millions d'habitants de villes de la façade atlantique européenne. Ce réseau travaille avec différentes institutions afin de promouvoir le rôle des villes en Europe et de mettre en avant la spécificité de l’Arc Atlantique.

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.City brand governance:   shaping the collaboration model.

City brand governance: shaping the collaboration model

  Taking place in La Rochelle on 3rd and 4th December, the second AT.Brand international workshop will be focused on governance and management in city branding. From a governance perspective, integrated city branding is about creating, up waters, a shared working...

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.Un proyecto audiovisual difunde la Ribeira Sacra.

Un proyecto audiovisual difunde la Ribeira Sacra

La Diputación provincial busca la promoción turística de la Ribeira Sacra a través de un proyecto audiovisual basado en el desarrollo de las nuevas tecnologías. Se trata de la iniciativa Imagina Atlántica, un seminario que ayer reunió en el Centro...

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European Smart Ticketing: Conclusions in Dublin

For two years, the Atlantic cities of Dublin, Nantes, San Sebastián, Gijón, Aveiro and Liverpool have defined a common ticket system to facilitate the contactability between the Atlantic cities. Financed by INTERREG Atlantic Area (ERDF), SITE has developed and trialled solutions...

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City branding: the Atlantic Arc stands for

Liverpool will be the destination for an Atlantic summit on innovative city branding between 25th and 27th June. In December 2013, this city was selected to be part of ATBRAND project, a major initiative bringing together Atlantic Arc cities with a...

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.Encuentro Imagina Atlántica en Angulema.

Encuentro Imagina Atlántica en Angulema

El Malvado Soundlab nos cuenta su experiencia en Imagina Atlantica : Esta semana hemos participado en el encuentro en Angulema (Francia) del proyecto europeo Imagina Atlántica, en el que, gracias a la Asociación de Empresas de Producción Audiovisual del Principado de...

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Atlantic Arc Cities

City brand governance: shaping the collaboration model

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Taking place in La Rochelle on 3rd and 4th December, the second AT.Brand international workshop will be focused on governance and management in city branding. From a governance perspective, integrated city branding is about creating, up waters, a shared working area for the diverse entities in the city targeting and interacting with different groups: visitors, investors, business, knowledge, residents. This is a response to the need of a more comprehensive and strategic communication of the city, inside and outside, representing undoubtedly a big organizational challenge.

The aim is to create a more relational way of doing things, a collaboration model, overcoming the variety of “competence silos” within the city.  Two other issues may be discussed in La Rochelle , both dealing with the role of the scale in place branding. The first one is about horizontal multi-governance in metropolitan contexts.  The second topic will analyse how to smartly manage territorial scale in city branding around transnational coalitions for co-branding and co-marketing.

Under the INTERREG Atlantic Area Programme and financed by ERDF, ATBRAND project aims to share knowledge and exchange of best practice between leading destinations in the Atlantic Arc, and also to provide funding to pilot projects until June 2015.

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The French vice-presidency of CAAC hosts the debates of the Economy of the Sea

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The 10th Forum on Economics of the Sea will be held in Nantes and Saint-Nazaire on next December 2 and 3. In a few years, this forum has become the annual meeting of reference for political and economic maritime stakeholders in France. This time, two days of discussion and debate will take place at the Cité des Congrès in Nantes.

Roundtables, interviews, workshops ... nearly 80 speakers, and some of the highest authorities of the country, will draw the picture of the economy of the French sea in Europe and in the world to prepare for the future.

This meeting will focus on core themes for the Atlantic Maritime Strategy, as diversification of sectors of the economy of the sea, maritime transport, skills management, biotechnology and marine renewable energy.

More information and registration (In French only) : Economie de la Mer

 

Avilés closes the INCOMPASS project in Brussels

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Launched in February 2012, INCOMPASS project comes to an end. A meeting gathering the project partners and other stakeholders will be held on November 18th in Brussels to establish an assessment of the activities undertaken. This final conference, entitled "Financial sustainability and business activities", will also discuss the possibilities of capitalization of the project.

INCOMPASS aims to promote the sustainable aspect of the creative units, allowing them to develop innovative methods and independent from public funding. Co-financed by the ERDF through the INTERREG IVC programme, the project seeks to stimulate a collaborative development of local, regional, national and European policies to create new structures dedicated to innovation and entrepreneurship in the creative industries.

After the success of INNOVATE, IMAGINA ATLANTICA and KNOW CITIES, Avilés, President of the CAAC's Commission for Economic and Social Action of the Cities and active partner within the project INCOMPASS, embodies the interests of the Atlantic Arc cities for the sector of creativity.

Those interested in the meeting are requested to contact the project partners HERE

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