The Conference of Atlantic Arc Cities,currently represents more than 100 local entities and 7 million inhabitants of the European Atlantic seaboard. This network works with different institutions, to promote the role of cities in Europe and to highlight the specificity of the Atlantic Arc.

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Atlantic Arc Cities

Santander will host the International Sailing Week

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After hosting the World Sailing championship in 2014 the Atlantic city of Santander joins the defence and implementation of a sustainable nautical activity. So,the regatta “City of Santander» will be held from the 23rd to 26th of July; while from September 1st to the 6th the Cantabrian town will host the International Sailing Week. It is expected that these events will involve more than 340 boats and 800 people. The city is exploring ways to recover the Atlantic connections, in order to recuperate the island of White and Brittany as destinations for competition in 2016.

As demonstrated by these events, the Atlantic cities defend that the attractiveness of their territories must rely on their cultural identity and the promotion of their heritage. Thus both sustainable tourism and nautical activities represent a real added value for the Atlantic.

 

Atlantic gastronomy: A Coruña ready to eat

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From Sunday 15 to Tuesday 17 Coruña hosts the Gastronomic Forum. Public of professionals and gourmets have gathered in ExpoCoruña. Fire, grill and barbecues are the major thematic axis of this edition, in addition to sessions dedicated to smooth cooking and wine.

About 600 brands and 125 exhibitors will gather in a larger surface area of 6,000 square meters, with a growth of 45% over the past year. The Forum grows year by year, in space and quality and internationalization is one of the novelties of this edition.   A Portuguese delegation animates Porto’s space, guest city, with its famous wines, while a number of companies coming from Italy will bring the best of Italian cuisine.

One of the novelties in the Forum’s space is Cook Trends, a sort of food street agora where visitors can find their favorite product or can build a full menu from catering formats that are now growing in the world. Sizes ranging from the kitchen on wheels - food trucks up to traditional street food stalls, also the green cooking, Peruvian ceviche or Mexican food.

The Gastronomic Forum Coruña in 2015 will also host various competitions. Which are, Premios Picadillo and the Cook of the year award, with the competition of Pulpeiras/os, the II Championship of drawing beer organized by Estrella Galicia, sponsor of the forum, among others.

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How do Atlantic cities communicate?

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AT.Brand is a partnership of six cities: Dublin, Liverpool, Cardiff, La Rochelle, San Sebastian and Faro, plus the Conference of Atlantic Arc Cities, working on three areas:
•    cross-learning on innovative city branding, open to any interested practitioner;
•    implementation of pilot actions in each of the participating cities, matching specific needs and with high potential for transferability;
•    exploration on trans-national co-branding in the Atlantic area, including open consultation to a wide range of stakeholders in the macro-region.
The project analysed already two strategic aspects of integrated city branding. First, unifying city narratives duly translated into strategic messaging and related imagery by means of brand tool kits (Liverpool, June 2014). Secondly, the project focused on governance, as a matter of bringing together the range of local stakeholders with a relevant role interacting with different audiences and target groups (La Rochelle, December 2014). Now the third AT.Brand international workshop enters the more operational ground of communication action planning.

Thus, this third AT-Brand workshop will take place in San Sebastian (Spain) on April 21st and 22nd. This event will cover the communication actions in today´s city branding & marketing. Cities will talk about the different actions they make to improve the communication of their city. San Sebastian will be the European Capital of Culture in 2016.

The Agenda will be announced shortly. You can pre-register at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Documents:

Practical information

Briefing of the workshop

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